Dylan K Mercer
AFL Season Launch 2025
Projection mapping en-mass, care of Australia’s national game.
I worked with Hase Creative and a small team of designers, creative, copy, edit and other motion designers.
Our list of deliverables was pretty overwhelming. Half a dozen distinct sections of the event, each with 6 outputs to cover the space in projections.
A little taste of my process and the resulting event itself.
The Opening presentation for the event (here mocked-up to demonstrate all walls in the space), was a 6-minute hype video, narrated by ‘Mr Football’ himself, Bruce McAvaney. It featured top and tail sections created largely by yours truly.
Event Credits:
Executive Producer: Dave Hase
Film Director & Editor: Michael Henry
Copy Writer: Glenn Peters
Cinematographer: Richard Kendall
Art Director: Gustavo Vampre Franco
Motion Designers: Dylan Mercer, Oscar Gomez
and Matt Slater
Sound Designer: Paul McCosh
Runner: Dylan Hase